CRM Data Quality and Master Data Management - DynamicsCon
DynamicsCon November 2024

CRM Data Quality and Master Data Management


Tricia Desso-Cox

Tricia Desso-Cox

First Time DynamicsCon Presenter

Session Description

Between 53%-80% of data in CRM systems is ROTII (Redundant, Outdated, Trivial, Inaccurate or Incomplete). And dirty data kills CRM effectiveness. It slows users down, leads to bad business decisions, and makes artificial intelligence capabilities useless.
In this session you’ll learn how to get your CRM data clean, a process for master data management to keep it clean, and third-party solutions to automate continuously cleaning your CRM data.

Learning Objectives
• Understand the role of users in data cleanliness
• Discover what can be automated
• Deploy a data cleanliness framework

Session Track: Customer Engagement
Session Type: Functional
Session Category: Other
Content Level: Intermediate
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