How to Take Back Control of Your Customer Data

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Speakers

Martin Doyle

First Time DynamicsCon Presenter

He/him/his

Conor Doyle

First Time DynamicsCon Presenter

He/him/his

Session Description

Mistakes in marketing campaigns? Staff fabricating data to tell the story they want decision makers to hear? Poor CRM adoption because of lack of faith in customer data? These are common issues and sure signs that you have lost control of your customer data.

This session will give you practical tips and guidance on taking back control of your CRM data.

Session Track: Customer Engagement

Session Type: Functional

Session Category: Sales and Marketing

Content Level: Intermediate