Improving Your B2B Email Strategy with Microsoft Dynamics - DynamicsCon

Improving Your B2B Email Strategy with Microsoft Dynamics

Speaker

Session Description

B2B email doesn’t have to be boring. In this session, we’ll talk about how to jazz up your B2B email strategy and better leverage your Microsoft Dynamics CE/CRM data to improve your recipient relationships. We’ll take lessons from B2C email strategies and discuss how they can be applied to B2B relationships, see what B2B marketers can learn from ecommerce email, and open up the possibilities of B2B email beyond the standard newsletter. You’ll learn how to explore new ways to use email as a B2B relationship tool, personalize with Dynamics data, work with Outlook, and more.

Session Track: Customer Engagement
Session Type: Functional
Content Level:

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