The Data Shows No Emotion – Four focus areas to achieve CE data quality

Session Description

The single most important factor to the success of a Customer Engagement implementation is the quality of the data available to the end users. Users will live with sub-optimal form design or less than ideal reporting, but if the data is inaccurate your CE implementation will fail over time. Yet, far too frequently data quality is an afterthought. Why? It’s complicated.

Learn how to define data quality and what factors to consider when you are ready to confront your data quality issues.