What Do We Do with All This Marketing Data?!

Session Description

Customer journeys, event registrations, form submissions…when you go live with Dynamics 365 Marketing, you can expect quite a lot of engagement data to flow into your system pretty quickly. But how can you use that data to your advantage when it comes to properly segmenting your customers, big data and analytics, and tapping into the broader Microsoft ecosystem? In this session, we’ll start with segmentation basics and ramp up to configured data exports, Azure blob storage, Dynamics 365 Customer Insights, and more.