Why You Won't See an ROI on AI with Dirty Customer Data - DynamicsCon
DynamicsCon November 2024

Why You Won’t See an ROI on AI with Dirty Customer Data

Speaker

Conor Doyle

Conor Doyle

First Time DynamicsCon Presenter
He/him/his

Session Description

You may have heard the expression ‘data first, experience last’ Artificial Intelligence can help you get a better understanding of customer behavior and needs, allowing you to create the optimum customer experience.

The truth is, Ai is nearly useless for businesses if underpinned with dirty data. With clean, organized customer data you can predict anything, from buying habits to customer churn.

This session will give you actionable guidance on preparing the customer data in your CRM for implementation of any AI strategy.

Session Track: Customer Engagement
Session Type: Functional
Session Category: Sales and Marketing
Content Level: Intermediate
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