DynamicsCon 2026 - Tuesday, May 12, 2026
PMR Pre-Day
This event is ticketed separately from DynamicsCon registration.
The Partner Marketing and Revenue (PMR) Pre-Day is a focused, hands-on experience designed for Microsoft partners looking to turn marketing efforts into measurable revenue. Built for marketers, sales leaders, partner managers, and growth-minded executives, this pre-day brings together modern go-to-market strategies, real partner insights, and practical frameworks to help teams better align, influence buying committees, and drive growth across the customer lifecycle.
This is not theory or surface-level inspiration. Attendees will leave with actionable takeaways, clearer revenue priorities, and a personalized action plan they can put to work immediately - both during DynamicsCon and throughout their broader go-to-market efforts.
Where Partner Marketing Becomes Revenue Strategy.
2026 Agenda
A full day of real-world playbooks from Microsoft leaders, partner marketers, and revenue operators on how to turn go-to-market strategy into measurable revenue.
Cecilia Flombaum
Business applications are entering an agentic era—where AI moves beyond assistance to actively reason, coordinate, and execute work across end‑to‑end processes. In this opening Partner Day session, we’ll explore how Copilot and intelligent agents are reshaping ERP and CRM into systems that work for organizations, not just with them. You’ll see how leading “Frontier Firms” are combining human judgment with agent‑led automation to accelerate decisions, improve outcomes, and scale innovation securely. We’ll close with what this shift means for partners—and how to position your practice to thrive in the next generation of business applications.
Cecilia Flombaum
During a 24-year career with Microsoft, Cecilia earned a reputation for clarity of purpose and an unwavering focus on results. Ambitious goals, methodical planning, and effective execution are the hallmarks of her management philosophy. Cecilia’s leadership style emphasizes integrity, empathy, inclusiveness and accountability. Cecilia spent 16 years with Microsoft Business Applications, culminating in a four-year stint as Global Ecosystem Lead. As a key member of the unit’s leadership team, she was responsible for growth of the core business through the development and health of the partner ecosystem. Among the functions she oversaw were ecosystem capacity planning, capability development and performance growth strategies, as well as field operations at global scale.
Connect
Sam Bush, Ryan Grant, Alicia King, and Hayley Kornilenko
Today’s B2B deals don’t start with a sales conversation—they start with a buying committee already deep into research. As decision groups expand, timelines stretch, and digital-first behavior dominates, Microsoft partners are being forced to rethink how they show up, engage, and win. In this session, we’ll unpack how modern buying committees are evolving, why traditional funnel metrics like MQLs are losing relevance, and what it takes to align sales, marketing, and partnerships around how buyers actually make decisions today. Expect a candid conversation on where deals stall, how to influence earlier without direct access, and what a real digital-first go-to-market motion looks like in practice.
Sam Bush
B2B marketing leader who specializes in partner marketing, and demand generation. My passion lies in crafting out-of-the-box campaigns that tell compelling stories, create meaningful experiences, and accelerate pipeline growth. As the host of AMBUSH On Air and Founder of B2B Buyer Rebellion, I bring my energy and expertise to every project! When I'm not working, I'm reading a fantasy book, hanging out with my dog Ziggy, making a cocktail, or spending time with friends. I live to travel and you can find me all over the world for work and life.
Connect
Ryan Grant
Ryan Grant is Chief Revenue Officer at sa.global, where he partners closely with the CEO and executive leadership team to translate the company’s vivid vision into actionable strategy and disciplined execution. His role focuses on ensuring strategic intent is clearly reflected in go‑to‑market motions, portfolio priorities, and operational decision‑making across the business. With nearly 30 years of experience in the Microsoft ecosystem, Ryan’s career has spanned small and mid‑market organizations through complex, large‑scale enterprise environments. He has led enterprise transformation initiatives that align technology, operating models, and business processes to measurable outcomes, bringing a pragmatic, execution‑oriented perspective shaped by experience at every stage of scale. Ryan brings deep industry expertise across service‑centric organizations, Legal, and Homebuilders—sectors where operational clarity, industry alignment, and repeatable execution are critical to success. At sa.global, he works across product, sales, marketing, delivery, and partner teams to ensure industry strategies remain tightly aligned to evolving client needs and market realities. Ryan is known for driving focus, building high‑performing cross‑functional teams, and helping organizations bridge the gap between strategy and execution—turning vision into sustained customer impact and business results. Based in Nashville, Tennessee, Ryan lives with his wife and two daughters. Outside of work, he enjoys cooking, exploring fine wine and bourbon, and is a devoted Las Vegas Raiders fan.
Connect
Alicia King
Alicia has been in the Microsoft Dynamics space since 2009. In 2023, her team won the Microsoft Partner of the Year Award! Winning a Microsoft award for a complex, international EPR project is a success to celebrate! However, this win is one of many successful projects that she has led over the past 15 years. With implementations across 14 countries, she’s learned that the key to success is building long term relationships and being your first-choice advisor by continuously adding value, mitigating risk, and keeping the big picture in mind. In May of 2024, she was awarded Microsoft Most Valuable Professionals (MVP). She is active in the Microsoft community and has a following across 150+ countries as she shares free Microsoft Dynamics Finance and Supply Chain (D365 F&SC) tips on social media. Please check out her website at www.aliciamvp.com.
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Hayley Kornilenko
Most ERP partners win implementations. They lose deals because their marketing never caught up with how buyers actually buy. Hayley Kornilenko has spent over a decade on both sides of that problem. She has worked as an in-house marketer inside technology companies and as a fractional CMO for partners across the ERP channel, which means she understands what it looks like when marketing strategy is built for the sales team that existed five years ago, not the buying committee sitting across the table today. She founded Esper Strategies to work exclusively with ERP partners, VARs, and technology service providers who are technically excellent and strategically under-positioned. Her work focuses on the gap between what these firms actually deliver and how they show up in the market, specifically how to close deals faster when the buying decision involves multiple stakeholders who all need different levels of certainty before they move. That is the lens she is bringing to this panel. The ERP buying journey has fundamentally shifted. Prospects are more informed, buying committees are larger, and the partner who wins is not always the one with the best implementation story. It is the one who made the committee feel certain they were making the right call. Hayley will share what she is seeing on the ground: where partners are losing deals they should win, what buyer-led go-to-market actually looks like in practice, and how to position your firm for the moment when the committee needs someone to say yes to. She is based in Ontario and works with partners across North America.
Connect
Tiffany Allen, Kate Coffey-Bacon, Brad Koontz, Bob McAdam, and Brett Hensley
GTM strategies don't break because of bad products or bad intentions. They break because Sales, Marketing, BD, and Partnerships are each optimizing for different goals. And shocker, all of them want credit for the revenue that results. Four executives who live at the intersection of these functions will name where the handoffs fail, what misalignment costs in pipeline, and what a working model of shared recognition looks like. Not just in theory, in their CRM, in their reporting! We'll get past the "we need to work better together" sentiment and into what can change the Monday after DynamicsCon. What gets tagged, by whom, at what stage, and why recognition has to stay separate from compensation. If you've ever been in a room where two functions both claimed credit for the same deal, this session is for you.
Tiffany Allen
Dedicated leader in strategic partnerships and technology sales responsible for driving growth in the Microsoft Dynamics channel for more than 15 years. Proven expertise in leveraging business automation software for Microsoft Dynamics to ensure enhanced operational efficiency. A dynamic public speaker passionate about sharing insights on the intersection of AI technology unique to Microsoft Dynamics. Committed to driving awareness innovation, lead generation and fostering collaborative solutions in the rapidly evolving business landscape.
Connect
Kate Coffey-Bacon
Kate Coffey-Bacon brings over two decades of experience in marketing, blending her passion for creativity with strategic thinking and relationship building. Before joining UST, Kate thrived in the fast-paced world of marketing agencies, including working with her favorite client—a designer of shoes for the working woman. Through this role and others, she mastered the art of crafting messages that resonate with diverse audiences, from startups to well-established companies. Known for her expertise in brand development and strategic problem-solving, Kate excels at turning challenges into actionable solutions. She leverages data-driven insights to inform decisions while drawing on her creativity to design impactful campaigns that align with business goals. As UST’s graphic design guru and word wizard, Kate combines her artistic talents with a sharp, strategic mind to deliver results. A University of West Florida graduate with degrees in Public Relations and Marketing, Kate is a lifelong learner and a lover of music, coffee, and compelling storytelling. She’s passionate about helping organizations build meaningful connections, elevate their brands, and achieve their goals through innovative marketing strategies.
Connect
Brett Hensley
Jon Rivers
Your traffic is dropping, your visibility is fading, and your brand is slipping from search results. The panic is real, but it’s also a signal to evolve. In “Sh*t, I’m Losing Website Traffic: AI-Powered Strategies to Detect, Fix, & Thrive,” learn how to identify what’s causing the drop, fix it fast, and rebuild stronger using the AI branding rule book. Discover how to optimize for AI search, keep your brand consistent, and create a future-ready strategy that helps your site recover and grow.
Stephanie McColly
Marketing in a lean organization is rarely short on effort. It is short on time, context, and clarity. Marketers are often juggling campaigns, events, content, and sales requests while trying to deliver results with limited resources. This session is a practical walkthrough of how to run lean marketing effectively using simple operating rhythms and the Microsoft tools most teams already rely on. We’ll cover: • how to decide what marketing should focus on and what to stop doing • how to use Microsoft Teams, Planner, and Outlook to create execution rhythm without more meetings • how to stay aligned with sales and service using Dynamics data instead of guesswork • how to track progress with simple signals • how to deliver results without adding tools, people, or chaos Attendees will leave with a realistic way to organize their marketing work and use Microsoft tools to support focus, follow-through, and delivery.
Stephanie McColly
Stephanie McColly is a Chief Marketing Officer and EOS Integrator with over 20 years of experience helping lean organizations improve marketing, operations, and execution. She specializes in fixing gaps between sales, service, and marketing by designing practical systems that scale without adding complexity. Her work focuses on using Microsoft and ERP tools teams already have to drive clarity, accountability, and results.
Connect
Donna Krizik and Addie Rodman
In many Microsoft partner organizations, marketing generates leads while sales owns revenue. The result is often a disconnect between marketing activity and actual business growth. High-performing partners take a different approach: they operate as revenue teams, where marketing and sales share responsibility for pipeline creation and deal progression. In this session, we’ll explore how successful partner organizations align marketing and sales around shared revenue goals. You’ll learn how marketing can support pipeline creation, how campaigns can influence opportunities already in progress, and how teams can build feedback loops that improve both marketing performance and sales outcomes. If you want marketing to have a measurable impact on revenue—not just activity—this session will show how to align teams around real business results.
Donna Krizik
Donna is an ERP industry veteran, with a strong marketing history and has presented at 30+ conferences, and advises clients how to better utilize the technology available to improve their business and their lives every day. She brings 20 years' experience, a humble attitude and a little bit of humor to her sessions. She started her career at a small VAR, and spent 12 years growing VAR practices and a few years working for an ERP publisher. Over the last 3 years she's grown her own agency to serve the vast VAR and ISV and improve marketing efforts and drive leads.
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Lauren Castloo, Tiffany Allen, and Savanna Ball
Building a partner program that VARs actually engage with requires a clear strategy, strong alignment, and practical execution. In this session, a partner marketer, channel development marketer, and a partner manager share a real-world, multi-perspective framework for building and scaling partner programs. TrueCommerce and Corpay bring the ISV perspectives, Ellipse Solutions provides the VAR viewpoint, highlighting what motivates partners to participate in co-marketing and recommend ISV solutions. Attendees will leave with actionable checklists, enablement best practices, and key considerations to help design partner programs that drive adoption, collaboration, and growth.
Lauren Castloo
As channel marketing manager, Lauren manages B2B marketing relations with VARs across the Microsoft Dynamics ecosystem. Together, through co-marketing initiatives, we drive webinars, in-person events, and other joint marketing campaigns to inform customers of solutions to meet their needs and solve pain points.
Connect
Tiffany Allen
Dedicated leader in strategic partnerships and technology sales responsible for driving growth in the Microsoft Dynamics channel for more than 15 years. Proven expertise in leveraging business automation software for Microsoft Dynamics to ensure enhanced operational efficiency. A dynamic public speaker passionate about sharing insights on the intersection of AI technology unique to Microsoft Dynamics. Committed to driving awareness innovation, lead generation and fostering collaborative solutions in the rapidly evolving business landscape.
Connect
Robert Triggs
Most Microsoft partners focus on generating more leads. But the fastest path to revenue is often winning more of the opportunities you already have. After hundreds of sales cycles inside the Microsoft ecosystem and a reputation for consistently winning competitive deals, Rob Triggs developed the Opportunity Acceleration Framework, a practical system partners can use to strengthen active opportunities and dramatically improve win rates. In this interactive session, Rob will break down the core elements of the framework and walk through three of the most powerful tools partners can use to improve deal strategy, stakeholder alignment, and sales momentum. The highlight of the session will be a live Opportunity Hardening Workshop, where a volunteer partner can anonymously bring a real opportunity and work through the framework with Rob in real time to strengthen their path to winning the deal. Attendees will leave with a practical handout version of the Opportunity Accelerator tool they can immediately apply to their own sales cycles to increase win rates and close more revenue.
Robert Triggs
Rob Triggs is a Revenue Architect for Microsoft partners, known for helping firms turn inconsistent sales into structured, predictable growth. After building and scaling a Microsoft partner to a top-tier position in Canada and through acquisition, he now works with partners to fix the real issues behind stalled growth: lead generation, Microsoft co-sell, pipeline conversion, founder dependency, and weak deal execution. A key focus of his work is helping partners apply Microsoft Copilot AI across the sales cycle to improve efficiency, strengthen execution, and win more deals. His sessions are practical, direct, and built on real-world experience inside the Microsoft ecosystem.
Connect
Khaled Nassra, Sam Bush, and Kate Coffey-Bacon
The traditional boundaries between marketing, sales, and revenue operations are disappearing. Today’s growth organizations no longer treat marketing as a top-of-funnel function. Instead, every leader is accountable for revenue outcomes. In this session, we’ll explore why the role of the Chief Marketing Officer is evolving into a broader revenue leadership function and how modern teams are aligning around pipeline, customer expansion, and measurable growth. We’ll discuss what this shift means for marketing leaders, sales teams, and executives who want to build a more integrated go-to-market strategy. If you’re responsible for growth, pipeline, or customer value, this session will help you rethink how marketing and revenue teams operate together in the modern B2B organization.
Khaled Nassra
As the Managing Director of Enki Consulting, Khaled advises leadership teams responsible for global go-to-market strategy and business expansion into new verticals and regions through new and existing partnerships, through Microsoft, and by working directly with end-users. Khaled has led multiple organizations from no market share to success by prioritizing customer and partner benefits and working in sync within a broader ecosystem.
Connect
Sam Bush
B2B marketing leader who specializes in partner marketing, and demand generation. My passion lies in crafting out-of-the-box campaigns that tell compelling stories, create meaningful experiences, and accelerate pipeline growth. As the host of AMBUSH On Air and Founder of B2B Buyer Rebellion, I bring my energy and expertise to every project! When I'm not working, I'm reading a fantasy book, hanging out with my dog Ziggy, making a cocktail, or spending time with friends. I live to travel and you can find me all over the world for work and life.
Connect
Kate Coffey-Bacon
Kate Coffey-Bacon brings over two decades of experience in marketing, blending her passion for creativity with strategic thinking and relationship building. Before joining UST, Kate thrived in the fast-paced world of marketing agencies, including working with her favorite client—a designer of shoes for the working woman. Through this role and others, she mastered the art of crafting messages that resonate with diverse audiences, from startups to well-established companies. Known for her expertise in brand development and strategic problem-solving, Kate excels at turning challenges into actionable solutions. She leverages data-driven insights to inform decisions while drawing on her creativity to design impactful campaigns that align with business goals. As UST’s graphic design guru and word wizard, Kate combines her artistic talents with a sharp, strategic mind to deliver results. A University of West Florida graduate with degrees in Public Relations and Marketing, Kate is a lifelong learner and a lover of music, coffee, and compelling storytelling. She’s passionate about helping organizations build meaningful connections, elevate their brands, and achieve their goals through innovative marketing strategies.
Connect
Adam Kovacs
Winning Microsoft deals across different countries and industries is not luck. It is a repeatable strategy that scales when a proven framework is applied. In this session, Adam Kovacs shares the blueprint behind driving Microsoft deal success in Jamaica, Germany, and the United States. You will see how a government authority, an IT consulting firm, and a commercial construction company each achieved meaningful outcomes using the same core methodology, even though their environments and expectations were completely different. This session explains how to communicate value in diverse business cultures, adapt your message without changing your solution, and build a sales motion that works across borders and verticals. You will gain insight into the mindset, preparation, partner alignment, and customer engagement needed to expand Microsoft licensing in unfamiliar markets. By the end, you will have a clear and proven global growth framework that helps you keep your solution simple while delivering broad impact. In the closing section, we connect the lessons from all three projects into a single, repeatable pattern you can apply to your own pipeline. You will learn how to turn one win into a broader go‑to‑market strategy, build trust quickly in new regions, and position Microsoft‑aligned solutions so they resonate instantly across industries and countries. This perspective ties the entire blueprint together and gives you a practical path to scaling with confidence.
Adam Kovacs
As the Partner and Alliance at Hubdrive, I build and grow strategic partnerships within the Microsoft Dynamics 365 and Power Platform ecosystem. I focus on creating impactful collaborations that align with Microsoft’s cloud-first, AI-powered vision. At Hubdrive, I work closely with Microsoft teams and partners to co-develop go-to-market strategies, strengthen engagement, and deliver value through cloud ERP and HR solutions. My role centers on aligning with Microsoft to support co-sell motions, marketing collaboration, and product innovation. I also enable Partner-to-Partner (P2P) motions—helping partners fill ERP capability gaps and expand their offerings through our ISV solution.
Connect
Eric Fink
Review Co-Selling AI Business Process solutions with Partner Solution Sales team member Eric Fink. Understand Segmentation, Tools, Programs, Incentives, and Building Your Brand.
Ateret Goldman
In today’s revenue environment, every marketing dollar gets questioned. Field events are often one of the largest discretionary investments Microsoft partners make—but most teams do not calculate their true cost. Beyond sponsorship fees, that investment includes time, travel, coordination, and follow-through—much of which goes unmeasured. This session introduces a simple, practical way to estimate the full cost of event participation so it can be used as a clear data point when evaluating future investments.
Ateret Goldman
Ateret Goldman helps teams work smarter by making change feel human, not overwhelming. At Mekorma, she focuses on process design, enablement, and the day-to-day realities of adoption inside the Dynamics world. A certified Training from the BACK of the Room trainer, she uses simple, brain-friendly techniques to turn complicated ideas into moments that click—and learning experiences people actually want to come back to.
Connect
Emilie Toll, Ateret Goldman, Justin Carter, and Mike Castelluccio
Defining event success before budget, pre-event alignment, in-event activation tactics, post-event conversion.
Emilie Toll
Emilie is a product marketing strategist with a deep commitment to the customer and a bias toward clarity. She’s known for asking simple questions that create alignment — the kind that sit between executive strategy, sales motion, and market positioning. Her background spans entrepreneurship, agency operations, and formal marketing strategy. She built her product marketing muscle in the Microsoft Dynamics ecosystem, leading positioning and go-to-market efforts for D365-based industry solutions. Today, as Founder of Sticky Note Strategy, Emilie works across leadership, product, and sales teams to help organizations clarify their focus and align around a shared market wedge.
Connect
Ateret Goldman
Ateret Goldman helps teams work smarter by making change feel human, not overwhelming. At Mekorma, she focuses on process design, enablement, and the day-to-day realities of adoption inside the Dynamics world. A certified Training from the BACK of the Room trainer, she uses simple, brain-friendly techniques to turn complicated ideas into moments that click—and learning experiences people actually want to come back to.
Connect
Mike Castelluccio
Mike Castelluccio has spent more than a decade embedded in the Microsoft Dynamics ecosystem - including 12 years managing marketing efforts and the Microsoft partner relationship at Blue Horseshoe Solutions - and now doing the same work for New Arc Solutions. He specializes in turning events from line items into pipeline engines, with hands-on experience building GTM strategies, demand generation programs, and event conversion frameworks for the manufacturing and distribution industries. When he's not focused on pipeline creation and follow-up sequences, you'll find him on the golf course chasing that perfect round.
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Become a PMR Pre Day Sponsor!
Interested in sponsoring PMR Pre-Day? This experience is designed for the revenue influencers and decision-makers shaping go-to-market strategy across the Microsoft partner ecosystem. Sponsorship opportunities are intentionally limited and focused on meaningful visibility, thought leadership, and strategic alignment - not noise. If your organization is passionate about supporting partner-to-partner learning and wants to be part of the conversation around modern revenue growth, we’d love to connect.