Together we will cover start to finish all of the segments of Dynamics Customer Insights from data ingestion to the out-put of data insights into Power Apps and Power BI. We will start with data ingestion & unification then proceed to creating data segments and calculated data measures. We will cover how to use Artificial Intelligence to calculate brand affinity and interest through the use of industry data in Microsoft Graph. Azure Machine Learning will provide a way to create custom ML models for unique scenarios. The result of our actions will be displayed in Power BI and a Canvas App.