How Millennials and GenZ are Changing Sales and Marketing

Session Description

The world has changed drastically in the last decade and with it, so has the way Millennials and Gen Z interact with Sales and Marketing campaigns. Gone are the days of traditional tactics as the next generation of business owners and buyers expect a modern technology driven buyer journey, both in purchase of an ERP and in how they plan to (or need to) sell to their customers. In this session we’ll explore how this new generation is pushing partners and ISVs to rethink their approach and develop new methods to catch their attention.