Avoid Migrating Junk Customer Data to Your Shiny New CRM

Session Description

When you move home, it’s a perfect opportunity to clean house, clear out the junk and re-organize the remaining good stuff. Moving customer data into your new CRM is no different!

Unfortunately, 83% of data migration projects either fail, or exceed their budgets and schedules. And the main reason? Poor quality customer data.

This practical session will reveal the pitfalls you should avoid during any CRM migration process and provide actionable steps to ensure you’re migrating only the fit for use customer data, which will underpin your business.