Avoid Migrating Junk Customer Data to Your Shiny New CRM - DynamicsCon
DynamicsCon November 2024

Avoid Migrating Junk Customer Data to Your Shiny New CRM

Speaker

Martin Doyle

Martin Doyle

First Time DynamicsCon Presenter
He/him/his

Session Description

When you move home, it’s a perfect opportunity to clean house, clear out the junk and re-organize the remaining good stuff. Moving customer data into your new CRM is no different!

Unfortunately, 83% of data migration projects either fail, or exceed their budgets and schedules. And the main reason? Poor quality customer data.

This practical session will reveal the pitfalls you should avoid during any CRM migration process and provide actionable steps to ensure you’re migrating only the fit for use customer data, which will underpin your business.

Session Track: Customer Engagement
Session Type: Functional
Session Category: Sales and Marketing
Content Level: Intermediate
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