Defining Your Customer Journey with Microsoft Dynamics - DynamicsCon
DynamicsCon November 2024

Defining Your Customer Journey with Microsoft Dynamics

Speaker

Monica Hoyer

Monica Hoyer

First Time DynamicsCon Presenter
She/her/hers

Session Description

Want to better understand your buyers and their motives so that you can make the most of your sales and marketing efforts? Conduct a customer journey mapping exercise!

Leveraging your instance of Microsoft Dynamics CE or CRM, this interactive session will teach you how to gather data from Dynamics, your marketing automation platform, your digital marketing sources, your sales and support teams to build a true picture of your customers’ unique journey.

BONUS! We will show you how to put that map to work to build more successful sales and marketing campaigns for the future.

Session Track: Customer Engagement
Session Type: Functional
Session Category: Sales and Marketing
Content Level: Intermediate
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