Defining Your Customer Journey with Microsoft Dynamics

Unfavorite this session Favorite this session

Speaker

Monica Hoyer

First Time DynamicsCon Presenter

She/her/hers

Session Description

Want to better understand your buyers and their motives so that you can make the most of your sales and marketing efforts? Conduct a customer journey mapping exercise!

Leveraging your instance of Microsoft Dynamics CE or CRM, this interactive session will teach you how to gather data from Dynamics, your marketing automation platform, your digital marketing sources, your sales and support teams to build a true picture of your customers’ unique journey.

BONUS! We will show you how to put that map to work to build more successful sales and marketing campaigns for the future.

Session Track: Customer Engagement

Session Type: Functional

Session Category: Sales and Marketing

Content Level: Intermediate